Primal Cut Friends: Louise Gross from Primal Alternative


We are chatting with our new Primal Cut friend Louise Gross. Louise is a life coach and the brand ambassador for Primal Alternative in the UK, an Australian company founded by Helen Marshall, that has grown very close to our hearts! So close, in fact, we have joined this growing tribe of local producers to partner up and make grain free living easier and more accessible to our local community. We’ll be starting to produce a delicious selection of gluten free bread, fruit toast, pizza bases, wraps, bagels, and choc chip keto cookies both fresh and in packet mixes over the coming months. We will be selling through our online deli shop and to stockists and direct to you, our local community through our market stalls throughout West Yorkshire and the Calder Valley!

We met with Louise on an early autumnal morning to find out a little more about what drew her to the new venture and role in the business as brand ambassador in the UK.

Q. Hi Louise, can you tell us a little bit about your own journey to grain free-living and your interest in Primal foods?

A. Like lots of mums it was my three children that prompted me to start exploring this new way of eating grain free. My daughter had suffered allergies and struggled with tummy aches that made her feel very unwell. I started to look into diet and noticed that the tummy aches came on particularly after eating bread products and cereals. A chance conversation with my great friend Helen Marshall led to a shared recipe for fruit toast that was grain free and gluten free and tasted amazing!

Helen is a very inspiring woman and I have learnt a lot from her about food and food intolerance. I am interested in food as medicine and the effects that food has on everyday life. I want my children to eat as clean and healthily as possible and that starts from within the family. It is most satisfying as a mum to three, to see the whole family eating well and enjoying healthy food.

We are not perfect but we try!

Swapping Primal alternatives for conventional staples makes the journey easier and it is great to be part of a movement of women making grain free bakery products easier and more accessible to their local communities.

I am so excited to be part of the drive to bring grain free products to the UK!

Q. Who are your role models and what do you admire most about them?

A. My role models are people I personally know: my friend Helen; Helen Marshall who is the founder of Primal Alternative; my Sister Jo and my brother in law David, Angela my previous business partner and my Dad, all of whom are a constant source of inspiration to me.

It was my friendship with Helen Marshall that drew me into Primal Alternative. I vividly remember Helen standing in my kitchen and telling me that she had a plan – a big plan – and that plan was to create Primal Alternative

I so admire the fact that Helen moved out to Australia and bought 150 acres of land, camping out in a caravan with a two week old baby and her husband until their home was ready. She’s fab at problem-solving, very resilient and doesn’t over complicate things! In Australia, there are now over 100 Primalista bakers preparing Primal Alternative recipes for their communities with celebrity chef endorsement including the Paleo Chef, Pete Evans.

It takes drive and ambition to achieve this and Helen has just got on and done it!! I love her vision and self-belief.

My sister inspires me as she’s so giving and open, she can strike up a relationship with anyone, pretty much instantly, whilst being true to herself. Both she and her husband are an inspiration, they have a great relationship and just take control of their own lives and make the most of every opportunity that crosses their paths. David is very successful in his career but has stayed so down to earth and would take the time to help anyone.

Another inspiration is my friend Angela who I set up a recruitment business within 2003, she’s such a courageous person and a real doer, she just gets on with things without overthinking, whereas I can be a bit more of a thinker so we really complemented each other. She’s also a hugely supportive friend.

And last but not least my Dad. He’s a fantastic listener, I chew his ear off almost daily!!! He gives great advice, but he also inspires me to get on and do things, he is so organised and productive in a really calm, methodical way. I’d like to be more like my Dad!!

Q. If you could go back 10 years, what piece of advice would you tell yourself?

A. I think that is simple.

I would tell myself to “follow your gut”

I would say don’t worry too much about what others think, do your own thing and be yourself.

Q. Can you tell us a little more about the range of products available?

A. The range is a clean living delicious assortment of grain-free, low carb and keto breads, wraps, bagels and pizza bases. There is a fantastic grain free fruit toast that contains nuts, seeds, goji berries, cinnamon, mixed spices that is perfect toasted with some fresh salty butter. A delicious no nut hemp bread endorsed by the Paleo Chef Pete Evans. The bread is perfect toasted with mashed avocado or topped with bacon and poached eggs – it even works with a sausage sandwich! The triple choc keto cookies are free from refined sugar and contain no hidden nasties to spike blood sugar levels. The whole range is delicious, filling, nutrient-dense and naturally tasty.

The whole range is suitable for those looking to follow a clean eating plan and is designed to make it easier to stick to this way of eating. How often have you thought of making a healthy bread or pizza base and realised that you don’t have the specialist ingredients to hand. We make it easy for you. Convenience without compromise – we only offer nutritious, nourishing food that’s good for you too!

Q. What would be your #1 piece of advice for anyone looking to “clean up “ their diet?

A. Do what works for you. Don’t over complicate things. Don’t make it a difficult process. Be flexible and don’t beat yourself up if you fall off the wagon – no guilt, just insight!

Q. What’s your favourite variety of Primal Cut sausages and how do you like to eat them?

A. That’s easy! It would be the breakfast sausages which are a delicious, really versatile sausage, slightly herby and light. I have been trying to find a decent sausage for ages – and these are the best!

Thank you for reading!


Hi! I'm Kate, Co-Founder of Primal Cut, mum, wife & Primal Baker! I live in West Yorkshire on the outskirts of Ilkley from where we work (Mike and I ) to create our range of healthy paleo, grain-free food! From delicious Primal Alternative keto granolas to nutrient-dense low carb bread, from vegan wraps to healthy sausages, nitrite-free bacon & charcuterie - it's all here. The fact that grain-free works for the keto and low carb movement means our food offers convenient, time-saving alternatives that will help keep you on track during your journey back to health! For the full range of healthy and convenient food check out our shop

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