Is your child a fussy eater? Are you cooking different meals for different family members? Are you looking for new food ideas the whole family can sit down to and can enjoy together without compromise? It can be done and here’s how!
It was these challenges that prompted Burley-in-Wharfedale-based all-natural sausage makers, Michael & Kate Oliver to set up their business, Primal Cut in 2017.
“Our family has a mix of dietary requirements and we found it surprisingly difficult to find real food that the whole family could sit down to enjoy together without compromise. We wanted to find a sausage that was naturally tasty that could meet simple standards for a healthy lifestyle and that was gluten-free, sugar-free and free from artificial preservatives. When we couldn’t find it on the market, we decided to find a solution, firmly believing that if we wanted 100% real and natural food for our family, others would want that too.”
Michael set about researching the art of sausage making. He went back to basics, working one-on-one with mentor Alex Chambers to perfect his craft. In 2017 they began producing the UK’s first wheat-free, sugar-free low carb sausages, made entirely from 100% free-range Yorkshire pork and free from any artificial preservatives.
“When the whole family including our children began asking for our sausages, we knew we were onto a winner!”
The couple started to sell at local farmers markets around Yorkshire where they found a real appetite for their simple, naturally tasty sausages. In 2018, with the range expanded to include nitrite-free and sugar-free bacon and deli meats, the American healthy eating plan, WHOLE30 approved the produce for use in their weight loss programme. And in May, the company was certified by Coeliac UK and licensed to use the cross-grain symbol on their meat products.
“We are delighted that customers including coeliacs, diabetics and those on whole food, low carb, keto, weight loss and weight training diets can sit down together and share a meal. A simple thing maybe, but a meal which ticks every box for every person is something of which we are very proud!”
This year the couple has added a new range of grain-free, sugar-free “breads”, pizzas, fruit toast, cookies, wraps and more to the online shop. All the new products are paleo and remain true to the original brief to provide simple, honest real food to families who like to sit down at the table and share a meal together. No compromise!
A version of this post appeared in the Wharfedale Mumbler https://wharfedale.mumbler.co.uk/primal-cut-the-burley-in-wharfedale-based-all-natural-online-food-shop/